The Hartford Celebrates 200 Years

The Hartford Financial Services Group, Inc. will celebrate its 200th anniversary with a new marketing campaign that includes a refreshed brand and new advertising.

The Hartford, Conn.—based insurer said it plans an “aggressive and optimistic campaign” that will include new television spots, a refreshed brand and a commemorative logo.

The campaign is part of a broader brand refreshing effort that began earlier this year in preparation for the company’s 200th anniversary and also includes updated print advertising, logo, Website, collateral and other marketing materials.

The said it will commemorate its 200th anniversary on May 10, 2010.

The company’s new television and print advertisement are available at www.thehartford.com/advertising.